Travel has always been part of Giorgio Armani’s imagery. It is the counterpart to soft rigour and the complement to a pure and vibrant vision, but equally a way of bringing a unique point of view to light. Giorgio Armani loves to stray into other cultures and other ways of seeing clothes or into echoes of cinematic instants, moments in which clothes are a way of being over a way of appearing.
Travel has always been part of Giorgio Armani’s imagery. It is the counterpart to soft rigour and the complement to a pure and vibrant vision, but equally a way of bringing a unique point of view to light. Giorgio Armani loves to stray into other cultures and other ways of seeing clothes or into echoes of cinematic instants, moments in which clothes are a way of being over a way of appearing.
“Looking elsewhere and travelling with the mind is an intense and fulfilling way of reinventing what I create in the here and now; it is a way of dreaming with my feet on the ground. While it is true that I prefer rigour and that I seek the infinite declinations of the masculine interpreted in the feminine, I also love to let go. One does not exclude the other; on the contrary, they compensate and complement each other. Because, for me, even the highest flight of fancy must be real and translate into a garment or accessory that women and men might desire to wear.” Giorgio Armani
Giorgio Armani’s sparkling side comes alive in the evening in luminous declinations of white, beige and champagne that fade into denser tones. Whether light or dark, dresses always feature fascinating silhouettes embellished with embroidery, sequins and elegant details reminiscent of jewellery and glowing with light.
Giorgio Armani’s sparkling side comes alive in the evening in luminous declinations of white, beige and champagne that fade into denser tones. Whether light or dark, dresses always feature fascinating silhouettes embellished with embroidery, sequins and elegant details reminiscent of jewellery and glowing with light.
“Glamour is a feminine quality that attracts, an allure that makes one special. It is seduction, which is typically associated with a flamboyant idea of style yet nothing could be further from the essential nature of my creations. Glamour for me is about suggestion, concealing and revealing, allowing others to guess without ever showing off. I like to explore the potential and rich nuances of glamour, the seduction, mystery and cinematic mood it entails. By following my instincts and deconstructing stereotypes and clichés, I have invented a personal lexicon of glamour that combines my vision and my rigour.” Giorgio Armani